LCD Enclosures are employed to safeguard outside dynamic advertising, owing to the susceptible electronic hardware that makes this dynamic advertising jaw dropping.
No longer are flat screen televisions the property of the elite, with innovative hardware emerging on a daily basis the prices are dropping dramatically this is why from the mom and pop shop to the massive corporation who are fitting these screens in outside sites. Not omitting many home-based users who have a flat screen in the backyard.
With the introduction of flat screen TVs into manufacturing facility environments for factory computer systems, the demand for protective LCD and plasma cases has increased; with the use of LCD cases you can deploy either a dynamic signage solution or a factory information solution knowing that the systems are enclosed from anything that would normally damage the hardware.
These special LCD enclosures are built with everything you need except the LCD, inside the housing is a mounting frame for the screen as well as a cooling and heating system that keeps the devices including a small factor PC, thin client or ads player and the screen at the best likely temperature, prolonging the life of the electronics maximizes the return on investment.
These can also be fitted with interactive panels so that the complete digital marketing comes alive and engages with the client directly, this is the most pertinent type of marketing presently on the market. Remember if you feel as though you are being sold to as a group you will interact less, in spite of this if you feel it is tailored right to your requirements and your needs you will engage more and even think about buying more openly than if you where in a group.
These interactive panels come in many different sorts from resistive touch, Sound Acoustic Wave (SAW) or infrared, nevertheless resistive touch comes out the best for outdoor use as there have much better weatherproofing, they are more stable and as a rule last between 3 and 5 years.
Then there is the recent introduction to 3D dynamic signage, here the ads will just jump out at you off the monitor and scream bye me! But it will be some time before we see these outdoors.
Digital Out-of-doors Advertising - Place Based Signage
Site based signage is a new name for out-of-doors dynamic signage and is usually deployed to market items in high traffic places, that are pin pointed to specific geographic places.
Site based promotion is perfect for promoting local businesses to inhabitants in a particular location, for example if you where in the Trafford Center in Manchester and wanted to know what other traveler attractions were surrounding, this could be used, for instance how to get to Old Trafford and tour round the world famous Manchester United Football Club while the ladies of the shopping outing keep on shopping.
Scenario number two, if you are in an alien city on business and want to take a customer for lunch, this variety of marketing can be used by restaurants in the neighborhood to market their products and services, even to the level of providing money off coupons that are text to the consumers cell phone.
On the whole the hardware consists of a cellular or 3G media player at the exact site is and then show the pertinent adverts from businesses, there are two components to this method called push and pull.
The push method is when the possible viewers are shown ads, then when a user requests a discount voucher the pull tactic is used.
However this can not be mis-used as it would be the equivalent of sending spam emails if consumers had not requested your information.
This market sector is said to be worth an estimated $1.7 billion by 2015 even though it is in its infancy right now.
Locality based signage is a blend of both outdoor dynamic signage and cellular advertising, using an established digital marketing network is without doubt an advantage in set up costs, this is why all the hardware can be built into LCD monitor enclosures, these screen enclosures provide the pertinent shield from the weather and physical assaults.
Using new technology is marketing is essential for businesses to stay ahead of their field and winning the contracts and orders.